We want to give better options to women tired of choosing between overly simple pieces targeted at men to gift to women, and semi precious highly designed fashion items which only last a few seasons. We offer timeless investment pieces which can be worn every day. Beautiful stylish basics designed for women and their daily needs.
We offer wardrobe essentials with a purpose, not hard to match ornaments. We believe great jewellery does the same thing for a woman as a good watch and a bespoke suit does for a man: giving gravitas and confidence and making them look pulled together with ease. It is not about having many pieces, just the right pieces.
We want to help women get more from their jewellery by simplifying the process of buying quality jewellery and giving women the tools they need to make the right decisions. Unlike other brands we provide transparent product information, and clear guides on how to purchase jewellery. We believe in selling only jewellery that we would wear and guarantee a minimum quality of 18k gold and H SI diamonds.
As part of our philosophy we believe there are 7 'must have' pieces every woman should have. As quality jewellery don't come cheap we think there is no need to stack up on jewellery and by building a wardrobe in a smart way, every woman is able to pull off a stunning look using high quality, real jewellery.